Despite the company's proud history of providing traditional lamps to a prestigious clientele, including Titanic and the Orient Express, Dudley Best was interested in a new collection that symbolised the spirit of the new age by appealing to the more avant-garde architects and setting a new agenda for lamp design. Robert Dudley Best was strongly influenced by Bauhaus, which was taking Europe with storm with its stringent lines and clean style. Following Bauhaus principles, Dudley Best had done away with the trimmings and detail of traditional Best & Lloyd products. He had both commercial and domestic use in mind and believed that lighting should be functional and practical as well as elegant. With this in mind, he returned to Birmingham in 1930, determined to put his Bestlite lamp design into production.